11 Affordable CRM Software India for 2025 [Small Business Guide]

If you run a small business in India, you’ve probably said this at some point —

“I know a CRM can help, but isn’t it too expensive?”

It’s a fair thought. Most CRMs you come across are packed with features made for large companies. The kind of companies that have full tech teams, endless budgets and people who actually enjoy sitting through five onboarding calls.

But if you’re reading this, chances are your setup looks very different.

Maybe it’s just you and a few team members trying to keep up with leads, follow-ups and daily sales work. You don’t want 100 different dashboards. You just want one simple place to manage your calls, messages and leads — without paying ₹5000 a month per user.

The good news? You don’t have to go broke to stay organised.

In this blog, I’ll show you the best affordable CRM software options for small businesses in India. These are tools that actually work, don’t need a full training manual and won’t give you a headache.

No fluff. No tech jargon. Just a simple guide to help you pick the right CRM without wasting money — or your time.

What is a CRM software?

CRM stands for Customer Relationship Management. It’s a tool or system that helps you manage your interactions with leads and customers.

Think of it like this — whenever someone shows interest in your business (a phone call, WhatsApp message, form submission or walk-in), that’s a lead. And once you start talking to them, following up, setting reminders, updating their status — you’re building a relationship.

A CRM helps you:

• Store all lead details in one place
• Track every call, message, meeting or follow-up
• Know what your team is working on
• Avoid missed calls, forgotten follow-ups or lost leads
• Keep things organised as your team and leads grow

In short, it’s your digital control room for managing sales and customer conversations.

Now let’s talk about why that’s becoming non-negotiable in 2025.

Why small businesses need it in 2025

Running a small business is already hard. You’re managing leads, calls, follow-ups, team issues — and somehow still trying to close deals. On top of all that, people today expect fast replies, instant updates and smooth conversations.

And let’s be honest — you can’t do all that with just a notebook or Excel.

Here’s what makes a CRM essential today:

1. Leads are everywhere now

Ten years ago, you might have gotten leads from referrals or maybe a local ad. But now? Leads come from JustDial, IndiaMart, your website, WhatsApp, Facebook ads and maybe even your Instagram DMs.

Without a CRM, it becomes a daily mess.

• “Where did this lead come from?”
• “Did we call them already?”
• “Who’s handling this one?”

A CRM pulls all those leads into one place so you don’t miss out or get confused.

2. You can’t afford to miss follow-ups

Most people don’t say “yes” on the first call. You need to follow up. Sometimes after two days, sometimes after a week.

But without a system, someone forgets. Or calls the wrong person. Or worse, follows up too late when the lead has already signed up with someone else.

A CRM sends you reminders.

It tells you: “Hey, call Rajeev today — he asked for a callback on Tuesday.”

Simple, clear and always on time.

3. Your team needs a clear system

When there’s no CRM, things fall through the cracks. One team member may not know what the other one is doing. You might both end up calling the same person or worse, no one calls at all.

A CRM gives everyone a shared view. You can see who’s handling what, what stage each lead is at and what the next step is.

No confusion. No missed deals. Everyone is on the same page.

4. Speed matters more than ever

Let’s say a lead calls or fills out your form. If you don’t reply within a few minutes, they’ll just call someone else. That’s how fast people move now.

With a CRM, your team gets a notification as soon as a new lead comes in. It gets assigned automatically and someone can call right away. You respond fast, look professional and win trust immediately.

5. You don’t need to be a techie

This is one of the biggest worries small business owners have.

“Will I be able to use it?”

“What if it’s too complex?”

But today’s CRMs are built for normal users — people who are good at running businesses, not computers. If you can use WhatsApp and Google Sheets, you can easily use a CRM.

Clean screens, easy optionsand mobile apps make it simple for you and your team.

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The bottom line?

If your team is handling leads, talking to customers, sending reminders or trying to close sales — you need a CRM solution.

It helps you stay on track, respond fast and never miss an opportunity.
And no, it doesn’t have to be expensive. That’s what the next section is about—how to find a CRM that’s actually affordable for small businesses in India.

What makes a CRM ‘affordable’

We all love the word affordable. But when it comes to CRM software, the price alone doesn’t tell the full story.

Sure, ₹200-300 a month sounds cheap. But if the tool is confusing, your team avoids using it and you still miss follow-ups — what’s the point?

On the other hand, maybe a CRM costs ₹599 a month per user, but it saves your team 3 hours every day, helps you close 5 extra deals a month and gives you full clarity on your sales.

In that case, it’s not just affordable. It’s a steal.

Let’s break down what “affordable” should really mean for your business.

1. It fits your budget and your daily needs

A tool isn’t affordable if it only looks cheap on the pricing page, but doesn’t actually work the way your team does.

Let’s say you find a CRM at ₹700 a month. Sounds perfect. You sign up, but then realise:

• You can’t add leads from WhatsApp without an upgrade
• Calling costs extra
• It doesn’t have the feature to assign leads to your team members

Now you’re not saving — you’re stuck.

A truly affordable CRM doesn’t charge you extra every time you click a button. It gives you what you need to run your sales: add leads, call them, set follow-ups and manage your team — without surprise charges.

2. It doesn’t slow your team down

Let’s be real — if your CRM needs training, setup, onboarding and 3 hours to explain, your team is not going to use it.

And if they don’t use it? You’ll be back to Excel sheets by next week.

An affordable CRM is one that your team actually uses. It’s:

• Easy to learn
• Quick to set up
• Works like the apps they already use (WhatsApp, call log, notes)

If your sales team opens it and says, “Haan yeh toh simple hai”, that’s a CRM worth paying for.

3. It works even when your team is not in the office

Your team isn’t always sitting in front of a laptop. They’re travelling, on field visits, calling from their mobiles or working from home.

If the CRM doesn’t work well on mobile, it’s just a desktop tool that is of no use for teams working remotely.

A truly affordable CRM gives you a proper mobile app. One where:

• Your team can add leads on the go
• Call directly from the app
• Get follow-up reminders while in traffic
• See the lead history before stepping into a meeting

Because if your team can’t use it in the moment — they won’t use it at all.

4. It doesn’t just store leads — it helps you close them

Some CRMs act like a fancy diary. You can write everything in it, but it doesn’t tell you what to do next.

That’s not helpful.

You need a CRM that actively improves your sales process. It should:

• Tell you who to call today
• Reminds you about follow-ups
• Highlight leads going cold
• Show how your team is performing

Basically, it should act like your assistant. Quietly working in the background, so you and your team can focus on closing deals.

If it doesn’t do that, then even ₹500 a month is too much.

5. It grows with you — without stopping you from growing

Today, you might be 3 people. A few months later, maybe 7. Then 15.

If the CRM pricing suddenly doubles when you add 2 users or requires an extra sum of money to unlock useful features — you’ll feel stuck.

An low cost CRM is one that respects your growth. It should:

• Let you start small
• Give you room to grow
• Offer upgrades that add value, not force them on you

That way, your CRM grows with your business. Not against it.

6. It helps you make decisions — not guesses

When things are busy, it’s tempting to go with your gut.

But at some point, you’ll ask:

• How many leads are we getting?
• Who is actually following up?
• Why are deals getting stuck?

And if your CRM can’t give you answers, then what are you really paying for?

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An affordable CRM gives you clarity. It shows your numbers. It tells you what’s working, what’s not and where to improve. Without needing to be an Excel pro or a data scientist.

• Clarity = better decisions.
• Better decisions = more growth.

That’s the real return on your investment.

And now, let’s look at your options — here’s a quick comparison table of the best CRM software in India.

Quick comparison of the top affordable CRM software India (2025)

Before we dive into full details of each CRM, let’s take a quick look at what you really want to know:

• What does it cost?
• Does it offer a free plan?
• What are its key features?
• Who is it best suited for?

This table is built to save you time. Whether you’re a startup founder, a 5-member sales team or a growing business trying to cut chaos, it’ll help you spot the right fit in under a minute.

CRM Name	Starting Price (per user/month)	Key Features	Best For
Telecrm	₹599 (billed annually)	Built-in calling, WhatsApp integration, follow-ups, lead capture	Small teams relying on calls & WhatsApp
Zoho CRM	₹800	Lead management, workflow automation and mobile app	Businesses with tech-savvy teams
Freshsales	$9 (~₹750)	Built-in telephony, email tracking and sales funnel	Remote sales teams
Kylas	₹12,999 (flat rate)	Sales pipeline, custom fields, integrations	Startups and early-stage SMBs
EngageBay	$12.74 (₹1,060)	CRM + marketing tools, email campaigns	Teams seeking an all-in-one solution
LeadSquared	$25 (~₹2,000)	Sales automation, lead scoring and field tracking	Medium-sized businesses
Pipedrive	$14 (~₹1,120)	Easy UI, pipeline views, activity tracking	Sales-focused teams
HubSpot CRM	₹1,277	Contact management, email templates and forms	Solo founders, freelancers
Bitrix24	₹1,590	Project management, CRM, calendar	Teams needing both sales & operations tools
Monday Sales CRM	$12 (₹960)	Visual pipelines, task boards and automation	Visual thinkers & project-based teams
Bigin by Zoho	₹400 (billed annually)	Multiple pipelines, WhatsApp & calls, no-code automation, lead capture forms	Small businesses new to CRM tools

Top 11 affordable CRM software in India (2025)

Too many CRMs, too many promises — and no clue which one’s actually worth it? Don’t worry. Here’s a simple list of CRMs that are affordable, easy to use and actually work for Indian businesses.

1. Telecrm

Telecrm is designed specifically for Indian small and medium businesses that handle a high volume of calls, WhatsApp chats and follow-ups. If your team spends most of the day speaking with leads, scheduling callbacks and updating lead status — this tool fits right into your workflow. It’s not overloaded with unnecessary features. Instead, it gives you one simple dashboard to manage everything — from lead capture to follow-up calls — without the headache or a heavy price tag.

Key features

• Auto dialer: Automatically calls leads one after another with zero manual effort, while logging call details and call recordings for every conversation
• WhatsApp integration: Send messages, broadcast campaigns and official templates directly from within the CRM using WhatsApp Cloud API, with all chats linked to the lead’s profile
• Lead capture automation: Auto-capture leads from platforms like IndiaMart, Justdial, Facebook, Google Ads and WhatsApp forms — no manual entry or missed opportunities
• Smart follow-up reminders: Set dynamic follow-up reminders based on lead activity and stage, ensuring every lead is contacted on time without relying on memory or sticky notes
• Customisable sales pipeline: Create deal stages tailored to your business processes, move leads through the pipeline with drag-and-drop simplicity and view progress at a glance
• Team performance tracking: Track team-wise and individual performance metrics like daily calls, conversions and follow-ups with detailed reports and leaderboards
• Workflow automation: Automate lead assignments, send personalised welcome messages and run drip campaigns with time-based or event-based triggers to save hours of manual work
• Custom reports: Generate insightful reports with filters for time, team, lead source or custom fields to get clarity on what’s working and what needs fixing

Pricing

• Core: ₹599/user/month (billed annually)
• Core CRM+Whatsapp chat sync: ₹749/user/month (billed annually)

View full details on the Telecrm pricing page.

2. Zoho CRM

Zoho CRM is a comprehensive tool designed for businesses seeking to automate sales processes, manage customer relationships and gain insights through analytics. It’s particularly suitable for teams comfortable with technology and looking for a scalable solution that integrates well with other applications.

Key features

• Lead and contact management: Organise and track all customer interactions
• Workflow automation: Automate repetitive tasks to increase efficiency
• Sales pipeline tracking: Visualise and manage deals through various stages
• Custom dashboards and reports: Generate insights to inform decision-making
• Email integration: Sync with popular email services for seamless communication

Pricing

• Free plan: Supports up to 3 users
• Standard plan: ₹800 per user/month (billed annually)
• Professional plan: ₹1,400 per user/month (billed annually)
• Enterprise plan: ₹2,400 per user/month (billed annually)
• Ultimate plan: ₹2,600 per user/month (billed annually)

For further details, visit Zoho’s pricing page.

3. Freshsales

Freshsales is a modern CRM solution designed to help sales teams manage leads, track communication and close deals more efficiently. It offers built-in calling, email tracking and automation—making it a good fit for remote teams or businesses that want everything in one place without juggling multiple tools.

Key features

• Built-in phone and email: Connect with leads directly from the CRM
• AI-based deal insights: Identify high-potential leads
• Sales pipeline view: Visualise and manage deals through various stages
• Email tracking and templates: Improve follow-up speed
• Workflow automation: Automate tasks and lead assignments

Pricing

It offers a dynamic pricing structure for its CRM software

• Free plan for up to 3 users (no credit card required and support 24×5)

Freshsales

• Growth – ₹749 per user per month (billed annually)
• Pro – ₹329 per user per month (billed annually)
• Enterprise – ₹4899 per user per month (billed annually)

The Freshsales Suite has the exact same pricing structure, with just an add-on providing an additional 500 marketing contacts with their CRM software

Freshmarketer

• Free – ₹0 per month with 100 marketing contacts (billed annually)
• Enterprise: ₹1249 per month with 400 marketing contacts (billed annually)

For further details, visit Freshsales’ pricing page

4. Kylas Sales CRM software

Kylas Sales CRM is designed for growing businesses seeking a scalable and user-friendly CRM solution. It offers a flat pricing model with unlimited user licenses, making it cost-effective for teams of all sizes. With features like lead management, sales automation and customisable pipelines, Kylas helps streamline sales processes and improve team collaboration.

Key features

• Smart filters: Quickly find and prioritise hot and warm leads using advanced, easy-to-set filters
• Customisable sales pipelines: Create pipelines that match your sales process and track every deal stage with full visibility
• Lead and contact scoring: Assign scores to leads and contacts automatically based on set rules to identify high-potential opportunities
• Goal vs achievement dashboard: Track how your team is performing against set targets in real time with a dedicated dashboard view
• Smart task lists: Filter and organise tasks using relative time settings like “due this week” or “overdue” for better focus

Pricing

Kylas pricing

• Embark plan: Free, with unlimited users and supports up to 1,000 records
• Elevate plan: ₹12,999/month, includes unlimited users
• Exceed plan: This is a Custom plan which offers advanced features and support

For further details, visit Kylas’ pricing page

5. Salesmate CRM software

Salesmate is a CRM designed for small and medium-sized businesses that want to simplify their sales process. It brings together calling, texting, email tracking and automation in one place. If your team spends time chasing leads and juggling tools, Salesmate helps you stay focused and close deals faster.

Key features

• Built-in calling and texting: Make and receive calls, send SMS and track conversations directly from the CRM
• Sales pipeline view: Visualise and manage deals through customisable stages
• Email tracking and templates: Know when emails are opened and use templates to save time
• Meeting scheduler: Share your calendar and let leads book meetings without back-and-forth
• Mobile app: Access your CRM system on the go with Android and iOS apps
• Integrations: Connect with tools like Google Workspace, Microsoft 365, Zapier and more
• Custom reports and dashboards: Get insights into sales performance and team activities

Pricing

• Basic plan: ₹1,965/user/month (billed annually) – includes contact management, email sync, meeting scheduler and standard reports
• Pro plan: ₹3,333/user/month (billed annually) – adds sequences, product and ticket management, custom dashboards and AI assistant
• Business plan: ₹5,388/user/month (billed annually) – includes advanced features like power dialer, voicemail drop, SLA management and SSO
• Enterprise plan: Custom pricing – tailored solutions with enterprise-grade tools and dedicated support

For further details, visit the Salesmate pricing page

6. LeadSquared CRM

LeadSquared CRM is designed for businesses that want to manage leads efficiently and automate their sales process. It’s especially popular among Indian companies in sectors like education, healthcare and financial services. With tools to capture leads, track activities and automate follow-ups, LeadSquared helps teams close deals faster without juggling multiple platforms.

Key features

• Lead capture and management: Collect leads from websites, ads, emails and calls and keep them organised
• Sales automation: Set up workflows to assign leads, send follow-ups and move deals through the pipeline
• Marketing automation solutions: Run email and SMS campaigns and track their performance
• Customisable dashboards: Get real-time insights into sales activities and team performance
• Third-party integrations: Connect with tools like Google Workspace, WhatsApp and payment gateways

Pricing

• Sales Pro plan: ₹2,500/user/month
• Super plan: ₹5,000/user/month

For further details, visit the LeadSquared pricing page

7. HubSpot CRM

HubSpot CRM system is a cloud-based customer relationship management platform designed to help businesses manage and analyse interactions and customer data throughout their entire customer lifecycle. It offers a suite of tools for marketing, sales and customer service, aiming to improve customer relationships and drive business growth.

Key features

• Deal pipeline: Visualise and manage your sales pipeline with a drag-and-drop interface to track deals across stages
• Live chat and chatbot builder: Engage website visitors in real time and automate conversations using customisable chatbots
• Reporting dashboard: Access detailed reports on sales activity, productivity and individual performance to monitor team progress
• Form and landing page builder: Design custom forms and landing pages to capture leads and grow your contact database
• Ad management: Manage and track the performance of your online advertising campaigns within the CRM

Pricing

• Free tools: ₹0 – includes free marketing, sales, service, operations and commerce tools
• Sales Hub Starter plan: ₹1,277/user/month (billed annually) – adds more tools for sales, marketing and reliable customer support
• Starter Customer Platform plan: ₹1,277/user/month (billed annually) – offers advanced features for growing teams
• Sales Hub Professional plan: ₹7,663/user/month – comprehensive sales software, designed to scale your sales process

For further details, visit the HubSpot pricing page

8. Bitrix24 CRM

Bitrix24 is an all-in-one CRM platform designed to help businesses manage customer relationships, tasks, projects and communications in one place. It’s especially popular among small to medium-sized businesses looking for a comprehensive solution without the need for multiple tools. With features ranging from lead management to team collaboration, Bitrix24 aims to streamline operations and enhance productivity.

Key features

• All-in-one CRM platform: Sales, marketing, support and billing tools built into one system
• AI assistant CoPilot: Auto-transcribes calls, fills CRM fields and predicts deal success
• Workflow automation: Automates tasks, follow-ups and internal approvals with custom rules
• Integrated contact centre: Talk to customers via WhatsApp, calls, chat, email and social media
• Custom dashboards: Track KPIs and team performance with real-time reports

Pricing

• Basic plan: ₹1,590 per organisation per month (billed annually) – includes 5 users
• Standard plan: ₹3,493 per organisation per month (billed annually) – includes 50 users
• Professional plan: ₹6,993 per organisation per month (billed annually) – includes 100 users
• Enterprise plan: ₹13,993 per organisation per month (billed annually) – includes from 250 to 10,000 users

For further details, visit the Bitrix24 pricing page

9. Pipedrive CRM

Pipedrive is a sales-focused CRM designed to help small and medium-sized businesses manage their sales processes efficiently. With its intuitive interface and visual sales pipeline, Pipedrive enables teams to track leads, manage deals and automate tasks, ensuring that no opportunity slips through the cracks. It’s particularly popular among sales teams looking for a straightforward tool to boost productivity and close deals faster.

Key features

• Visual sales pipeline: Easily track and manage deals through customisable stages
• Contact and lead management: Store and organise all customer information in one place
• Email integration: Sync with major email providers to send and receive emails within the CRM
• Reporting and analytics: Generate reports to gain insights into sales performance
• Integration capabilities: Connect with various third-party applications to enhance functionality

Pricing

Pipedrive offers five pricing plans to cater to different business needs:

• Essential plan: ₹1,195/user/month (billed annually) – includes basic CRM features suitable for small teams
• Advanced plan: ₹2,220/user/month (billed annually) – adds advanced email integration and automation features
• Professional plan: ₹4,172/user/month (billed annually) – offers comprehensive reporting and forecasting tools
• Power plan: ₹5,023/user/month (billed annually) – designed for larger teams with enhanced collaboration features
• Enterprise plan: ₹6,726/user/month (billed annually) – provides full access to all features with priority support

For further details, visit the Pipedrive pricing page

10. Monday Sales CRM

Monday Sales CRM is a customisable platform designed to help sales teams manage their pipelines, track leads and automate tasks. Built on the monday.com Work OS, it offers flexibility to adapt to various sales processes without requiring technical expertise. Whether you’re a small business or a growing enterprise, Monday Sales CRM provides tools to streamline your sales activities and improve team collaboration.

Key features

• Automated email sequences: Send personalised emails and task reminders automatically to nurture leads and streamline follow-ups
• AI-assisted email composition: Utilise AI to craft emails swiftly with advanced editing tools and customisable templates
• Custom dashboards and sales forecasting: Track pipelines, team performance and sales forecasts with tailored dashboards and reports
• Duplicate data management: Automatically detect and merge duplicate leads or contacts to maintain a clean database
• Integrated contact centre: Communicate with customers via email, phone, live chat and social media from a unified platform

Pricing

Monday Sales CRM offers four pricing plans to cater to different business needs:

• Free plan: $0 up to 2 users – for individuals looking to keep track of their work
• Basic plan: $9 or ₹765/user/month (billed annually) – includes customisable pipelines, unlimited contacts and boards, templates and mobile access
• Standard plan: $12 or ₹1,021/user/month (billed annually) – adds advanced account, contact and deal management, email integration, activity management and automations
• Pro plan: $19 or ₹1,616/user/month (billed annually) – offers advanced reporting, time tracking and additional automation capabilities
• Enterprise plan: Custom pricing – designed for large organisations with complex needs, offering enterprise-grade security, advanced reporting and premium support

11. Bigin by Zoho CRM

Bigin by Zoho CRM is a pipeline-centric CRM solution built specifically for small businesses. It offers a user-friendly interface combined with essential features to help users manage customer relationships effectively.

Key features

• Customisable pipelines for teams: Create multiple, dedicated pipelines for sales, onboarding, customer service or any other workflow — so each team can manage its own process with clarity
• Multichannel communication: Engage with customers across email, phone, WhatsApp and Twitter — all from inside Bigin. No need to switch between platforms
• No-code workflow automation: Set up automated actions (like sending emails or updating deal stages) with a simple, drag-and-drop interface. No tech skills needed
• Web forms for lead capture: Build custom web forms that automatically push new leads into your CRM, with zero manual entry
• Built-in telephony: Make and receive calls directly from Bigin, log them automatically and track call performance

Pricing

Bigin offers four pricing plans to cater to different business needs:

• Free plan: ₹0/user/month – Includes basic CRM features suitable for individuals or very small teams.
• Express plan: ₹400/user/month (billed annually) – Adds multiple pipelines, custom dashboards and enhanced automation.
• Premier plan: ₹720/user/month (billed annually) – Offers advanced features like email workflows, WhatsApp integration and increased storage.
• Bigin 360 plan: ₹1,080/user/month (billed annually) – Designed for businesses requiring extensive features, including advanced automation rules, booking scheduling and comprehensive analytics.

Conclusion

Choosing the right CRM isn’t just about comparing prices or counting features — it’s about picking a tool that actually fits YOUR business.

You don’t need something that looks good in a demo but needs a dedicated IT guy to run. You need a CRM that your team will use every day — without grumbling, guessing or giving up.

Whether you’re managing leads from JustDial and WhatsApp, or you’re simply tired of chasing follow-ups on sticky notes — the right CRM can help you bring order to the chaos.

And if you’re still not sure where to start?

Try Telecrm.

It’s made for Indian small businesses, built around calling and WhatsApp workflows, and designed to give you clarity and control without burning a hole in your pocket.

The best part? You don’t have to take our word for it.

Book a free demo and see how it fits your sales process in real life. No pressure, no jargon — just a practical walkthrough of what it can do for you.

Because sometimes, the best way to decide is to try it for yourself.