10 Best CRM Software in India Based on Industry, Size, Pricing

In India, customers still prefer phone over other communication channels when it comes to sales and customer service. Whether you’re running a small startup or a growing SME, effective calling and messaging features can make or break customer relationships.

That’s why we’ve curated a list of affordable CRM software in India that offer the best lead management and automation features while catering to your telecalling needs.

But if you’re managing a large enterprise, don’t worry — we’ve got you covered, too. Scroll further down to discover the best CRM software in India designed to handle the complex demands of big businesses.

5 best CRM software in India for startups and SMEs

1. Telecrm

Telecrm is a telecalling and WhatsApp-based sales CRM specifically crafted for small to medium-sized enterprises (SMEs) operating in India. Renowned for its affordability, Telecrm offers a wide array of features including customisable sales pipelines, automated follow-ups, omnichannel communication and WhatsApp integration to meet the diverse needs of Indian businesses. The best part — you can manage all your WhatsApp conversations from within the Telecrm dashboard.

Features it is known for

• Automatic lead capture: Integrates with Facebook Ads, Google Ads, WhatsApp and any third-party platform through custom API for centralised lead management

• Built-in autodialer: Eliminate the need for manual dialling and call your leads with one click

• Call recording: Provides detailed recordings of all the calls made by your sales team even on the mobile app

• Omni channel communication: Communicate through sim-based dialer, WhatsApp, SMS and email from one central hub

• Customisable sales pipeline: You can customise and implement sales processes unique to your business 

• Automation: Automate manual repetitive tasks like sending reminders, updating lead statuses, sending promotional messages in bulk, etc.

• Performance reports: Get detailed performance reports on the number of calls made, lead conversion rate and even custom metrics 

• Mobile app: An app designed for your sales team to manage leads from their mobile devices

• Interaction history tracking: Track every minor interaction from calls to follow-ups to WhatsApp messages sent, etc.

• Team management: Assign leads to your sales team on autopilot and define their responsibilities

Pricing

Telecrm offers two pricing plans; one with all the features of a CRM, and the other with the same features plus WhatsApp chat sync (to track all WhatsApp conversations of your sales reps directly from the CRM)

• Billed quarterly: ₹849 per user per month

• Billed annual: ₹599 per user per month

*WhatsApp Chat Sync add-on:

• Billed quarterly: ₹1049 per user per month

• Billed annual: ₹749 per user per month

Pros

• Designed especially for individuals who aren’t tech savvy, resulting in higher adoption rates

• More cost-effective than many of our competitors, and offers a comprehensive list of features

• Provides best-in-class customer support through calls, Zoom and even WhatsApp  

Cons

• Though you can send emails, there is no email automation feature, so you’ll need to integrate with third-party platforms to leverage its email marketing capabilities to the fullest

• No free plan 

2. Bigin

Bigin by Zoho CRM is designed for small and micro businesses looking to transition from spreadsheets and simple sales tools to a more structured and efficient CRM system. Even those with minimal CRM experience will have no trouble using it thanks to its user-friendly interface.

Features it is known for

• Pipeline management: Allows users to create and manage sales pipelines, track deals and monitor sales activities

• Task management: Track and schedule tasks and activities, ensuring timely follow-ups

• Workflow automation: Automates repetitive tasks such as email alerts and follow-ups

• In-built telephony: Make and receive calls directly within the CRM

• Multichannel communication: Supports communication via email, WhatsApp, X (formerly Twitter) and integrates with video conferencing tools like Zoom

• Customisable forms: Create custom forms for lead capture and data collection

• Analytics and reporting: Provides insights through customisable reports and integration with Zoho Analytics

• Mobile applications: Offers mobile access through apps available on the App Store and Google Play

• Security and compliance: The software is GDPR-compliant and keeps sensitive customer information safe and secure with multi-factor authentication

Pricing

Bigin has three plans

• Free plan: Available for up to 500 records, one pipeline and three workflows

• Express plan: ₹400 per user per month

• Premier Plan: ₹720 per user per month

Visit Bigin to know more.

Pros

• A free forever plan to meet your basic requirements and for you to figure out if it’s the right CRM for your business

• Simple and intuitive interface with a minimal learning curve

• Access to Zoho Marketplace for third-party integrations

Cons

• No customisability in the free plan. Plus, WhatsApp and email integration is only available in the paid plans.

• Customer support isn’t available for free plan users.

Related Read: What is CRM? Features, Types, Benefits and More!

3. Salesmate

Salesmate has an intuitive interface with automation capabilities that make it ideal for the not so savvy users and teams looking to optimise their sales and customer relationship management. 

It’s essentially not a startup CRM. It is also a bit on the costly side for SMEs. It has comprehensive sales automation features that can more than fulfil the needs of large enterprises as well. The reason it’s on this list is that it caters to startups’ telecalling needs as well as automation needs.

Features it is known for

• Sales automation: Reduces manual work by automating follow-ups, lead assignments and onboarding processes

• Built-in calling: Offers a virtual phone system with local numbers, VoIP calling, call recording and transfer capabilities

• Text messaging: Includes SMS campaign features, automated messaging and high deliverability through local number distribution

• Email tracking: Provides insights into email opens, clicks and responses for timely follow-ups

• Pipeline management: You can create custom sales stages and workflows to fit your unique business needs

• Sales performance reports: Provides detailed analytics on sales activities, forecasting and team performance

• Integration: Integrates with various third-party applications including G Suite, Office 365 and Zapier

• Collaboration tools: Features a unified team inbox and collaboration capabilities to enhance teamwork

Pricing

Salesmate offers four pricing plans:

• Basic: $23 per user per month (billed annually) (Best plan for startups)

• Pro: $39 per user per month (billed annually)

• Business: $63 per user per month (billed annually)

• Enterprise: Custom pricing based on specific business needs

Salesmate also offers a 15-day free trial for all plans, allowing users to explore its features before committing. Visit the website to know more.

Pros

• Multiple (verified) users call it “extremely user-friendly”

• The automation feature is simple and easy to use

Cons

• No free plan

• No WhatsApp integration; it’s primarily an email marketing platform

4. LeadSquared

LeadSquared is an Indian CRM catering to lead management use cases of both SMEs and large enterprises. With email, WhatsApp integration and click-to-call features, it is one of the best CRM software in India and leverages these channels for lead communication. But there’s one reason why it’s at the bottom of this list — it’s priced quite high compared to the other CRM software in this list.

Features it is known for

• Lead scoring: Automatically score and prioritise your leads based on their engagement and potential so you can focus on the most promising ones

• Dynamic forms: Create single or multi-step forms to capture leads and tasks. These forms can be customised to suit your specific needs

• Click-to-call: Call leads directly from the CRM with just one click

• Multi-channel messaging: Communicate with leads and customers through multiple channels like email, WhatsApp and SMS

• Sales workflows: Design and automate your sales processes without any coding

• Notifications: Get reminders for important tasks, follow-ups and meetings to ensure you never miss an important engagement

• Real-time reports: Access real-time reports to track key sales metrics, team performance and revenue

Pricing

LeadSquared offers three pricing plans:

• Lite plan: ₹2500 per user per month (billed annually) — Basic lead management, CRM functionalities and essential sales automation tools

• Pro plan: ₹5000 per user per month (billed annually) — Advanced lead management, sales and marketing automation and customisation options

• Super plan: Custom pricing — Includes all Pro features plus enhanced automation, advanced analytics and more

Visit LeadSquared to know more about pricing.

Pros

• Allows sales teams to work on the go with its dynamic mobile app

• Provides how-to guides and webinars to support new users, although setup can be time-consuming

Cons

• Some users report slow response times

• No free plan is available and is much more expensive than other CRMs on this list

5. Cratio

Cratio CRM is designed with SIM-based telecalling and WhatsApp messaging features for Indian sales teams and targets industries ranging from B2B companies, real estate, financial services to education and call centres. It is one of the most affordable CRMs with a focus on lead management and reporting.

Features it is known for

• Lead management: Captures leads from various sources, including Google, Facebook, email and websites. Leads can be bulk imported and distributed based on predefined rules

• Sales activities management: You can plan, assign and track calls, tasks and visits

• Mobile CRM: Offers mobile access with features like daily activity plans, one-click visit updates and GPS location-based activity updates — Works on both Android and iOS

• Automation: Facilitates automated follow-up message sequences and provides updates on overdue and upcoming follow-ups

• WhatsApp marketing automation: Captures leads and sets up drip marketing funnels to broadcast promotional messages without the risk of the number being blocked

• Telecaller performance tracking: Monitors metrics like total calls made, time spent on calls and results

• Integration: Integrates with various third-party applications and cloud telephony systems for data transfer

Pricing

Cratio CRM offers a single pricing plan with additional charges for certain features:

• Annual: ₹599 per user per month (minimum five users required)

• Quarterly: ₹999 per user per month (minimum five users required)

Visit Cratio to know more about pricing.

Pros

• One of the most affordable CRMs in India

• Provides a wide range of functionalities, including lead management, sales automation and mobile CRM capabilities

• No free trial

Cons

• A relatively new software, plus you’ll have to purchase licence for at least five members at once

• Additional charges for features like WhatsApp marketing automation and mobile telecalling

5 best CRM software in India for large businesses

1. Zoho CRM

Zoho CRM is an enterprise-level CRM. Although it’s generally not suited for small businesses or startups, it can cater to their needs as well. But if yours is a small company, we’d recommend you check out Bigin instead. It is one of the best CRM software in India for large enterprises.

Features it is known for

• Unified contact view: See all interactions (calls, emails, etc.) for each contact in one place

• Segmentation & insights: Group contacts by key details and get insights with Zia AI about the most relevant leads

• Highly secure: Protect your data with encryption and access controls to ensure your contacts are safe

• Telesales management: Make calls, send SMS, WhatsApp messages and emails all from one dashboard

• Social media integration: Integrate Facebook and Twitter to interact with contacts directly from the CRM

• Record meetings: Record customer meetings using the check-in feature on the mobile app, log interactions and notify colleagues about the meeting

• Customer interaction tracking: Get a complete view of all customer interactions in one dashboard, so you never miss important details

• Automation: Automate reminders for pending payments, follow-ups and promote additional services through email automation

Pricing

Zoho CRM has four pricing plans:

• Free plan: Supports up to three users with essential CRM features

• Standard plan: ₹800 per user per month (billed annually) — Includes sales forecasting, multiple sales pipelines, lead scoring and more

• Professional plan: ₹1,400 per user per month (billed annually) — Adds features like inventory management, Google Ads integration and automated workflows

• Enterprise plan: ₹2,400 per user per month (billed annually) — Provides advanced AI capabilities, territory management and custom functions

• Ultimate plan: ₹2,600 per user per month (billed annually) — Offers enhanced feature limits, deeper AI capabilities and advanced customisation options

Try the free plan first to see if Zoho meets your needs. Then, you can upgrade to the Standard plan. The Professional plan is your best bet if you have a large team, and complex workflows that need automation.

Visit Zoho to know more about pricing.

2. Hubspot CRM

HubSpot is one of the popular free CRM systems offering tools for marketing, sales, customer service and content management. Its free version is perfect for small businesses and startups, especially those focusing on social media and Google Ads.

Paid plans, though costly, bring in a lot of services that other CRMs in this list don’t even remotely provide — you can create landing pages, integrate social media and manage it from the CRM, all while handling all the other CRM functionalities.

Features it is known for

• Social media integration: Paid plans allow connection to social media accounts (Instagram, Facebook, LinkedIn) for posting and tracking campaign performance

• Ticket management: Organise customer inquiries and assign tickets to your sales team for quick resolution

• Meetings: Schedule meetings with leads and contacts (only one meeting can be scheduled at a time in the free version)

• Ad campaign tracking: Track Google Ad campaigns directly from HubSpot

• Communication tools: Email, live chat and message leads using Facebook Messenger from HubSpot (included in the free version)

• Integrations: A wide range of integrations for marketing, sales, automation and connectivity apps are available

• Lead management: Track and manage leads with a customisable pipeline, including lead scoring and routing

• Sales automation: Automate sales tasks with tools for managing tasks, sending email sequences and setting follow-up reminders

• Reporting and analytics: Get detailed reports on contacts, customer behavior and marketing performance

Pros

• Comprehensive connectivity beyond lead management

• The free version includes all core CRM functionalities

Cons

• Costly, even for larger enterprises

• No workflow automation in the free plan

• Limited features in the free plan (e.g., 5 custom templates, 5 custom fields, one meeting at a time)

Pricing

HubSpot offers four plans in its Sales Hub:

• Free forever plan

• Starter: $20 per month per seat

• Professional: $100 per month per seat

• Enterprise: $150 per month per seat

Visit HubSpot to know more about pricing.

3. Salesforce

Salesforce is not just a customer relationship management software, it’s a complete ERP that does everything from invoicing to inventory management to sales support. If you manage large operations and your business structure is not centred around calling for sales then Salesforce will be a good option for you.

Features it is known for

• Einstein AI: Provides AI-driven insights and automation, including lead scoring, opportunity predictions and sales forecasting

• Sales Cloud: A complete sales management solution that includes tools for lead and opportunity management, sales forecasting and workflow automation to streamline sales processes​

• Service Cloud: Enhances customer service with features like case management, a self-service portal and call center integration, ensuring high-quality support and customer satisfaction​

• Marketing Cloud: Includes email marketing, social media marketing and customer journey management to run effective marketing campaigns

• AppExchange: Access to over 7,000 apps and integrations, allowing you to extend Salesforce’s functionality and integrate with tools like Mailchimp, Slack and DocuSign

• Customisable dashboards and reports: Create detailed and customisable reports and dashboards using a simple drag-and-drop interface to monitor key metrics

Pros

• Access to well-documented guides and videos on YouTube and their website to assist you throughout the implementation process

• Comprehensive phone-based customer support

Cons

• Not the most user-friendly CRM on the market; requires extensive training and an adjustment period

• Not very budget-friendly compared to other similarly comprehensive software available at a more reasonable price

Pricing

Salesforce offers several pricing plans to suit different business needs:

• Starter suite: $25 per user per month (billed annually) – Basic CRM features, and lead, account and opportunity management

• Professional suite: $100 per user per month (billed annually) – Includes sales quoting, forecasting and enhanced customisation and automation tools

• Enterprise suite: $165 per user per month (billed annually) – Advanced sales capabilities, pipeline management and workflow automation

• Unlimited suite: $330 per user per month (billed annually) – Full suite of AI, automation and support capabilities

Visit Salesforce to know more about pricing.

4. Microsoft Dynamics 365

The aptly named Microsoft Dynamics 365 offers a suite of solutions for finance, sales, customer service, supply chain management and much more! Here are some relevant options if you’re looking for sales or customer support:

• Microsoft Dynamics 365 Sales: Ideal for understanding, segmenting and targeting your prospects and customers

• Microsoft Dynamics 365 Customer Service: Designed for gaining keen insights into your existing customers and contact management

Features it is known for

• Custom integration: Integrates with Microsoft’s suite of applications like Microsoft 365, Azure and other third-party platforms through Microsoft Dynamics 365 APIs.

• Customer interaction tracking: Track engagement throughout the entire customer lifecycle to better understand and serve your customers

• Telesales management: Each call made through the CRM is automatically logged, capturing essential details such as call time, duration, outcome and any follow-up actions required

• Automation: Interact with your customers on autopilot through emails and send updates about due payments, new offers and more

• Central secure data management: Ensures data security and compliance with industry standards, including GDPR and HIPAA

• Customisation: Tailor dashboards, workflows and reports to fit your business processes

• Customer segmentation: Use Microsoft’s Segment Builder feature to define rules and conditions for filtering and grouping customers based on various criteria

• Detailed relevant analytics: Microsoft’s AI provides insights, such as how many payments are due this month or the number of tasks that need to be completed to meet targets

Pros

• Suitable for businesses of all sizes and designed for easy adaptation, minimising the learning curve for your team

• Extensive resources, including articles, tutorials and email support from Microsoft, help you set up your workspace efficiently

Cons

• The company sells different products for sales and support which may mean you need to purchase a bunch of those applications

• The base plan is excellent, except for those needing high-end AI and Copilot features, which are only available for Pro users and above

Pricing

Mircosoft Dynamics 365 offers a free trial and three pricing plans:

• Sales professional: $65 per user per month (billed annually) – Core sales force automation, Microsoft 365 integration, reporting and dashboards

• Sales enterprise: $95 per user per month (billed annually) – Advanced sales force automation, AI-powered insights and extensive customisation options

• Sales premium: $135 per user per month (billed annually) – Includes all Enterprise features plus pre-built customisable intelligence solutions

Visit Mircosoft Dynamics 365 to know more about pricing.

5. Monday

Monday Sales CRM is a versatile platform designed to manage contacts, interactions and workflows through a visual and intuitive interface. It offers four specialised solutions: Monday Sales CRM (for sales management), Monday Marketer, Monday Projects and Monday Dev.

So if you need a non-nonsense sales pipeline and project management tool without any bells and whistles, Monday is the best on this list.

Features it is known for

• Customisable workflows: Design workflows tailored to your specific sales processes, ensuring the CRM adapts to your business process

• Visual dashboards: Customise the dashboard with various options, including Kanban, Gantt and calendar boards, to track progress and identify bottlenecks

• Sales pipeline management: Monday offers an intuitive dashboard to manage all your leads and customer data from one central hub

• Integration: Seamlessly integrates with tools like Slack, Gmail, Zoom and Mailchimp, centralising sales data and communication

• Automations: Automate repetitive tasks easily with simple if/then logic to reduce manual effort and ensure consistency

• Collaboration tools: Features like shared boards, file management and a robust mobile app facilitate team collaboration and provide real-time updates

• Reporting and analytics: Generate detailed, customisable reports to track key performance metrics and gain insights into your team’s sales activities

• Workdocs: Collaborate on documents in real-time, integrating them with boards and dashboards for a seamless workflow

Pricing

• Basic CRM: $12 per seat per month (billed annually)

• Standard CRM: $17 per seat per month (billed annually)

• Pro CRM: $28 per seat per month (billed annually)

• Enterprise CRM: Custom pricing based on requirements

Visit Monday to know more about pricing.

Pros

• Unlimited contacts in all plans

• You can provide read-only access to selected data to unlimited users

• Intuitive dashboard with drag-and-drop customisability

Cons

• No automation in the free and basic plans

• While Monday integrates with various tools, some users have experienced syncing problems when importing contacts from other platforms

Conclusion

Now that you have a fair idea about some of the best CRMs in India, it’s time for you to take action. But first, you need to

• Understand your requirements

• Assess which of the above CRMs cater to those requirements

• Decide on a budget and then do a second round of assessment based on pricing  to finally make a decision

If you’re interested in knowing more about Telecrm, you can book a free demo to see it in action or you can visit our homepage Telecrm.in

FAQs

Which CRM is most used in India?

Top CRMs like Zoho, Telecrm, Monday Sales CRM, LeadSquared and Salesmate are the most used CRM software in India.

Which CRM software is the best?

For telecalling and WhatsApp-based sales teams: Telecrm

Startups and small businesses: Bigin by Zoho, Telecrm

For visual pipeline customisation: Monday Sales CRM, Freshworks Sales CRM

If you need a complete ERP system: Salesforce, Zoho CRM

How do I choose the best CRM software in India?

To choose the best CRM software in India for your business, you need to take the following steps:

• Understand what your requirements are: lead management, telecalling, email integration, automation, etc.

• Define your operations: Do you have a large sales team? Few leads? Or do you lie somewhere in between? That’ll inform you on how comprehensive your CRM should be.

• Browse through the available options: Go through free trials provided, be sure to check out Telecrm.

• Assess your budget: Go for value, not affordability

• Make your final decision!