Are you a business owner who wants to know how to run creative real estate ads for your business? OR you are a real estate marketer looking to learn and run a new set of ads to target a different audience’s attention for your company.
Running ads is an important and expensive affair for any business.
Businesses run ads to make people aware of the product/service they are offering, upcoming sales, or for any other reason. But for that, you have to put in a lot of money. You need to make sure that your ads grab the attention of your target audience.
But how can you grab attention with ads?
By making them unique and creative. Everyone remembers extraordinary things. In the case of ads, it could be a catchy headline, amazing images/videos, or something they do not see daily.
Running ads for your real estate business can be pricey, whether it’s online or on traditional platforms like billboards, banners, posters, and flyers. Ensure your real estate advertisements stand out by leveraging a professional poster creator, combining informative with captivating visuals. Utilize various platforms, from billboards and banners to online channels. Real Estate marketing tools can also help streamline the process and improve your ad efficiency.
Choose creative content that will connect directly to your audience, encouraging them to reach out to your business for their real estate needs.
The goal is to stand out and convince them to consider your properties. Be straightforward, use simple language, and make sure your message is clear and compelling.
This way, you can maximize the impact of your advertising budget and generate more interest in your real estate offerings. To help you with that get a Real Estate CRM, that will help you in many ways from managing leads to running ads.
We are going to discuss further how you can make creative real estate ads and run them effectively. KEEP READING!
But first, let’s understand what are creative real estate ads.
Creative real estate ads are crafted specifically with a particular audience in mind. The idea is to grab the attention of your audience and make them click or visit your business (website, social media handle, or call.)
The intent is to make the audience curious and to stand out in the competitive real estate market.
A creative ad is characterized by originality, capturing attention with fresh concepts or unique visuals that set it apart. Emotional appeal is crucial, as ads that tap into feelings or provoke a response are more memorable.
Additionally, simplicity and clarity are important, so that the message is easily understood and leaves a lasting impact.
The combination of these elements—originality, emotional connection, and simplicity, contributes to the overall creativity and effectiveness of an ad, making it more likely to stand out in the crowded real estate industry.
A creative ad gives a significant boost to your real estate marketing efforts, so let’s look into some of the creative ad examples that will help you understand why you need to make your ads creative.
The best way to understand how you can start making creative real estate ads is to look at what others are doing. Take ideas and inspiration from their ads.
This way you can brainstorm ideas with your team and make an ad that is creative and effective.
Here is a list of creative real estate ads that stand out from the crowd.
These ads are not just creative, they connect with the brand’s target audience and are not everyday ads that you see your competitors running with every day.
Every platform requires a certain set of ads. It’s not like a single hat fits all. You have to craft ads for each platform specifically. The reason for that is that people use different platforms for different purposes. People scroll through Facebook and Instagram feeds for entertainment and kill time, they are not looking for a solution to a problem there.
So craft ads that are entertaining or telling a story.
When they want to solve a problem, they go to Google. You can run Google ads with LPs specifically made to answer that particular problem there.
Let’s start with social media platforms, and what kind of real estate ads stand out there. Do not miss out on number 10.
This real estate ad by CP Real Estate is for their Facebook audience. The ad shows the audience that if they purchase their property, what could be the view from your home? This gives the idea of both, a beautiful view and greenery around their home which would mean more fresh air.
The usage of a real image is what makes the ad creative and worth remembering. People will be able to easily relate and understand how their property is different from others.
And what will be the view of their surroundings if they purchase the property.
You can take up a similar approach in your ads. Use the idea of imagination and make your audience see what the property will look like once it’s complete, or what will be surrounding areas look like, such as their greenery, open fields, etc.
This way you will not only get their attention but also increase their interest in finding out more about the properties you are offering.
This is a real estate ad by D&S Homes on Facebook. This ad instantly catches the attention of the audience. Strategically placing a key unlocking a path to Burg Khalifa shows that the properties they offer are luxurious.
They want to communicate that the properties you buy for homes are a one-time investment and you should ensure you buy the right one. This ad example shows that just by using creativity, you can make an ad that will grab the attention of its audience and will surely remember the creative approach.
This video ad by The Real Estate Insider is on Facebook. This video ad communicates to the audience about the offer the M3M group has started for their commercial properties.
Exciting news for commercial real estate enthusiasts! M3M has announced the Big 20-20 Scheme for its commercial projects. Avail a whopping discount of 20% and pay only 20% as the first payment to kickstart the rental process. The rest of the amount can be paid in easy installments over the next 4 years. Don’t miss out on this incredible opportunity to invest in M3M’s premium commercial properties.
With this ad, people who are interested in buying commercial properties will get to know that there is a good discount on properties, they have to make a very small down payment and have flexible installment options.
The offer is quite inviting and is something people look for while surveying the market.
This real estate business has specifically given a 20-20 offer. They released this ad on May 4th, the time when IPL was happening in India. This way they capitalized on the IPL fever and connected with the Indian audience instantly.
It is just a perfect example of moment marketing and works perfectly.
Another part of Facebook’s real estate ad example is an ad by Alembic Real Estate. In this video ad, they are showing how good connectivity their properties have with the important spots of the town and how it’s just the thing you need during festivals like Diwali.
This ad shows that the property is right around the shopping malls, clothing stores, etc of the town. The buyers get an idea that the property is well connected and present in the best locality of the city.
As the video progresses it uses graphics to highlight the malls and the distance they are from the property one by one.
This real estate ad is perfect for people who have preferences for homes around this kind of locality. They can quickly get an idea and reach out to the business.
Just like Facebook ads, Instagram ads are similar. You can share high-quality images and videos of properties creatively to capture your target audience’s attention immediately.
Let’s look at some creative real estate ads on the Instagram platform.
This video ad is by OUR NEW HOME MARKETING AGENCY on Instagram. It is in Johannesburg (a City in South Africa) and is for real estate agents to showcase their properties. The ad showcases one of the prime properties listed by a real estate agent.
This ad is a perfect example of how real estate businesses should shoot property video ads. The video begins with giving the complete outside view of the property with a drone shot. Then shows each part in a proper and high-quality video.
This gives the viewer an idea about how the property is as if they are seeing it live.
The beginning of the video with a drone shoot instantly catches the attention of viewers and the next shoots are good enough to keep them engaged throughout. This ad helps give the viewers a complete look at the property and whether they should consider it or not.
This ad by Zillow (A renowned platform for searching properties across the West) is amazing. It establishes an emotional connection with the audience. Using the holiday season and Christmas festival to connect and start a conversation with their audience is a unique way of engagement.
It also shows that the homes they provide are exactly that: Homes
They have used a simple image showing the kind of lightning people put up during the Christmas festivals, they either put up string lights on the Christmas tree or walls. Or the way people put up black-and-white accents in their homes.
Describing different tastes of people showcases they have a diverse collection of homes catering to all kinds of buyers.
Another example of a real estate ad is a video ad by Godrej Properties on Instagram. They put up a post on Instagram of a mother and daughter and show themselves as caring as a mother when it comes to purchasing properties.
In this ad, they wanted to connect with the audience on an emotional level. Showcase themselves as a helping hand like mothers and take care of the whole process. They wanted to comfort their clients/customers that whatever they did was in their best interest.
This ad helps connect with the audience and make them believe that it’s a brand and they are here to help. Marketing is all about connecting with your target audience on an emotional level. If you understand their problem and connect with them emotionally half the job is done.
This video ad is by Oberoi Realty on Instagram. The business capitalized on the trend of AI. Businesses are integrating AI into the business one way or the other. Oberoi Realty has used it creatively by generating a video with AI about what living around nature looks like.
In this video ad, the idea was to grab the audience’s attention and give the idea that, the Forestville project is designed keeping in mind that the people who are interested in Villas around nature would want to know more about it.
This video ad instantly grabs attention and gives the idea of how beautiful their homes would be, They get the chance to live in them with trees, plants, and nature all around them.
Before the internet, businesses used to market themselves by putting banners and hoardings of their business across the city. Banners, Posters, and flyers were the things used to make people aware of new businesses or upcoming offers by established businesses in the city.
Though we are in the digital age, putting up banners for ads is very much still a thing and can make a huge difference in your marketing campaigns.
Let’s see some of the creative real estate advertisements businesses have created and put up banners to advertise.
GMADA’s idea was to make a city close to the Mohali airport and cricket stadium. They have planned to make a self-sustaining city over the next 20 years. For that, they have put up a banner across the Mohali city, with famous Punjabi singer– Gippy Grewal.
Using the face of a famous personality always helps to get attention from your audience and even gives them a certain push to make the purchase. When people see that a famous personality is also coming to live among them, those who plan to buy a new home or make an investment quickly want to grab the opportunity.
Several other outdoor real estate ads have faces of famous personalities like Sachin Tendulkar, Amitabh Bachchan, etc. These big real estate businesses use them to capture the attention of their potential customers and excite them into deciding in their favor.
Square Yard a real estate business based in Gurugram ran this Brand Awareness Campaign in 2021. In this real estate ad example, Square Yards claims to have used Gureilla’s marketing strategy with a yellow background and Call-To-Action phrases.
The idea behind this ad campaign was to instantly grab the attention of everyone—people who are interested in buying properties and even those who aren’t interested. The idea was to make everyone aware of the presence of Square Yard as a real estate business.
So whenever someone wants to buy a property they should instantly contact Square Yard.
This ad campaign worked for them by increasing their revenue by almost 50% at Rs100 crores in Q1 of the year. These quirky and witty billboards/banners quickly became the talk of the town and made more and more people reach out to the business for homes.
This billboard ad by Homie a startup in the US creatively compares the land prices of the other major cities of the country. These billboards creatively catch the attention of people entering the city and make them curious about how low the property prices are in Phoenix.
The idea was to make people curious about the price and reach out to the business. They wanted engagement and curiosity in their potential buyer’s minds and they generated exactly that by making this creative billboard ad.
They didn’t just put up 2-3 billboards but purchased 28 spots to put up similar billboards and get as much attention from their audience as possible. The message through this billboard was clear, homie didn’t want to tell their customer how cool their properties were. But wanted them to explore and come to that conclusion by themselves.
You now have seen some creative real estate ad examples and you must be wondering, what worked for others doesn’t necessarily mean it will work for me.
Well, you are not wrong to think like that. And it’s just sensible to think like that since there is so much competition in the real estate industry. Everyone is doing almost everything to make their ads effective.
But what differently you can do to make it as effective as the ones in the examples above?
Well, those businesses connected with their potential buyers on some level. You have to do exactly that to make your business connect with your correct target audience. And make your real estate sales processes as smooth as possible.
Let’s see how these points will help you in making effective real estate ads and connecting with your audience.
This has already been discussed, you have to make sure you grab the attention of your prospective buyers. This can be done by making ads with high-quality images and video tours, creative and unique headlines, or CTAs. Use vibrant colors to make your ad stand out.
These factors help your potential buyers pinpoint you in the crowded market of real estate. This way people who have not done any business with you before will spot you and increase the chance of them coming to you for property-related purchases.
You need to be consistent and quirky if you want to survive in this competitive real estate industry. If your ads are not able to catch the attention, you will lose customers to your competitors which will eventually hamper your growth.
When you make real estate ads, you need to make sure the ad you are making is catchy and memorable. People remember even the smallest details if you make them just right. It could be anything, the tagline, headline, or even the caption. The colors in the ad, the graphics, images/videos, etc.
It could be just about anything that could click with your audience. But how do you make sure that it does?
The simplest way to connect with your audience is to identify their pain points and provide a solution to those problems/pain points. When you go out to solve a problem and present a solution, you are addressing an issue faced by many and they will remember you as you might be the first with the solution.
It could be anything, leakage issues in the properties after some time, not getting loans approved, or high prices for small homes, etc. If you can solve any of the problems and tell this to your audience in the ad they will remember your business and reach out to you for the purchase.
There are so many real estate businesses out there today that you can’t even imagine. Standing out in such a competitive market will not just work by making creative ads. In these creative ads, you have to present the uniqueness your business is offering otherwise you are just like any other business.
But what is this uniqueness?
It could be anything, an amazing view from the building, luxurious interior designs, and top-notch security. You have to highlight these in your ads to make them creative. Colors and quality of images are necessary but so is highlighting the USP of your properties.
If you don’t, you’ll be losing a lot of customers to your competitors. So do research and analyze what your competitors are doing and don’t do that. Understand what your audience wants and then give them just that. If they want luxurious homes, show them a property that has all the elements of luxury.
Just don’t copy and paste what your competitors are doing because if you do that, you won’t be able to stand out from your competition.
The most beneficial impact for you and your business by making and running real estate campaigns is it improves the number and quality of leads you’ll be getting significantly.
Running ads that are creative and target a particular audience gets you high-quality leads. Not only that but it also reduces the strain on your lead management process and makes it much simpler and smaller
Businesses often run ads that are just that ads for the sake of attracting everyone. When you make creative ads, you take it one step further. With your ad, you say to the people that this ad is specifically for you and provides you with just the property you were looking for your home or office.
When you do this, you establish a connection with people who are highly interested in buying. This also improves the quality of leads you are getting for your business.
High-quality leads are people who are specifically looking for things that your business offers.
For instance, if you have only dealt in commercial properties as a real estate business then make ads in a way that shows your real estate business as the best in commercial properties. The leads you will get from your ads will be the ones who are only interested in real estate listings of commercial properties and not in homes. A Property Management System will assist in tracking and managing these high-quality leads effectively.
Look into these best real estate calling scripts, so that you know how to handle leads you are generating for your creative ads effectively and easily.
This way you get relevant and high-quality leads for your business and make more and more sales, eventually growing your business to the next level. This is the power of crafting creative and effective real estate ads.
That’s one way of generating leads for your real estate business.
Alright, we’ve covered a lot of ground on creative real estate ads, and you’re probably thinking, “How do I make this work for me?”
The answer is simple: Creative ads are your key to standing out in the real estate industry.
Remember, getting attention is crucial. In a place flooded with lots and lots of ads, yours needs to be the coolest one. We’ve seen examples – from some amazing and catchy Facebook ads to Instagram ads and good old billboards.
But what’s the secret?
It’s not just about good-quality pictures and catchy slogans; it’s about connection. Understand your audience.
Speak to their needs, fears, and dreams. if you have a stunning view from your property? Show it off!
Be different. Don’t be a copycat. If your competitors are doing something and it’s working for them, doesn’t mean it will work for you as well.
Highlight what makes your properties unique – the selling points that make buyers say, “This is the one!”
In the end, it’s not just about ads; it’s about growth. Creative real estate ads aren’t just images; they’re the reason why people know about your business and remember you.
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