Real estate ads are more than just putting up a “For Sale” sign. With countless listings competing for attention, you need something that truly stands out. A great ad doesn’t just present the basics — it builds an emotional connection and sparks curiosity.
The right ad can turn a casual glance into “Wow, I need to see this!” by telling a story and helping buyers imagine themselves living in the space.
In this blog, we’ll explore some of the most creative and effective real estate ads across platforms — Instagram, Facebook, billboards and print. By the end, you’ll know exactly the idea to craft ads that get clicks, spark interest and bring buyers to your door.
Let’s look at some of the most innovative and eye-catching real estate ads that have managed to leave a lasting impression on the right people.
Instagram is one of the best platforms to showcase your properties and reach the right people. The first thing users notice while scrolling is the visual appeal, so your ad needs to stand out. Let’s take a look at how some top real estate agents are doing just that through their standout Instagram ads.
This Instagram reel by Our New Marketing Home in Johannesburg does an amazing job in real estate marketing with a striking drone opener and smooth, high-quality walkthroughs.
The seamless visuals offer a realistic, engaging view of the property, making it easy for viewers to imagine themselves living there.
This ad by Zillow effectively connects with its audience by leveraging the holiday season and Christmas festivities. It uses a simple yet powerful image of Christmas lights and black-and-white accents to evoke feelings of home and warmth.
The ad highlights the diversity of homes Zillow offers, catering to various tastes and preferences, making it relatable to a wide range of buyers.
This Instagram video by Oberoi Realty creatively taps into the AI trend, showcasing their Forestville project. Using AI-generated visuals, the ad highlights the beauty of living surrounded by nature, emphasising villas designed for those seeking a serene, green environment.
It grabs attention instantly, offering a glimpse into the peaceful life prospective buyers could enjoy with trees, plants and nature right at their doorstep.
A simple yet effective Instagram strategy is treating your feed like a digital property listings magazine, showcasing properties with up to 30 photos per post. Keep images authentic, with minimal filters.
Just like Chad Carroll, who mixes stunning dream homes with the occasional sleek portrait to build a polished, high-end brand.
Let’s check the most scroll-stopping platform — Facebook. Here’s how top real estate brands are using it to grab attention and generate leads.
Lodha connect by brand storytelling with a cinematic video ad on Facebook. Their copy doesn’t sell a specific home — it sells a legacy. Bold, minimal and emotional, the content stays true to Lodha’s identity as a luxury developer focused on design and transformation.
Mahindra Lifespace’s Facebook video ad shows how festive moments can be used to connect emotionally with audiences. Their Akshaya Tritiya video ad is short, warm and culturally tuned, reinforcing the brand’s image as one that cares about more than just buildings.
Redfin here uses a more laid-back, modern approach. The phrase “Unique home alert” along with vibrant, spacious photos of a barndominium creates an inviting, casual vibe.
The visual grid is clean and the tone feels friendly, perfectly aligning with Redfin’s customer-first positioning.
Take The Corcoran Group’s Facebook post in carousel form, for example. Their post grabs attention by leading with a powerful ad copy: “For the first time in 40 years…” Paired with warm, elegant interior shots and a link to explore more, the ad invites the audience to step into a slice of history. The tone is premium yet accessible, matching the upscale character of the brand.
Jazlyn Real Estate
Square Yards
D&S Homes real estate
Alembic Real Estate
Sometimes, bigger is better. Let’s explore how real estate businesses are using bold, location-based billboard ads to stand out in the real world.
Keeping your ad consistent across all your marketing campaigns throughout the city is essential for building a strong brand presence.
Use the same colours, fonts and messaging to create a uniform look that’s easy for people to recognise and remember. Consistency helps reinforce your brand and makes your ads more effective.
This ad visual is dramatic, featuring the tagline “O Futuro de Frente para o Mar” (The Future Facing the Sea), which perfectly matches the sleek, futuristic vibe of the Epic Tower project.
Sometimes, you don’t need to cram in too much information — minimal text paired with powerful imagery can be enough to suggest exclusivity and capture the attention of potential clients.
The Beverly Golf Avenue ad uses celebrity endorsement and the concept of “home” to build instant trust and aspirational appeal. With phrases like “Iconic. Immaculate.” and perks like a “Complimentary Golf Membership,” it positions the property as upscale.
A clean layout, real visuals and consistent branding make the message both premium and persuasive.
Meanwhile, this billboard focuses on emotion. The headline—“The Perfect Home to Start a Family”—directly speaks to the dreams and values of its audience. Paired with warm interior images, the design feels homely and inviting.
Clear, bold contact details like phone numbers, website and price to ensure the viewer knows exactly what to do next, encouraging immediate action from potential buyers.
From emotional storytelling to immersive property tours — here’s how realtors are using video ads to make a lasting impact.
Each home has its own personality, just like no two snowflakes are alike. This real estate video does an exceptional job of highlighting that uniqueness without needing a voiceover.
This real estate ad does an exceptional job of highlighting the uniqueness of the property. The camera seamlessly takes a shot of the entire house, gives a virtual tour through this ad. This clever editing technique adds to the overall vibe of the property, creating a dynamic atmosphere that mirrors the home’s individuality.
This beautifully crafted Rightmove ad tells the story of a scarecrow leaving barren fields in search of a home, ending with the uplifting message: “One day could be today.” It creates a memorable experience.
Through emotion and creativity, it captures the joy of finding the perfect home — reminding us that in real estate marketing, thinking differently can leave a lasting impression.
This real estate ad takes viewers on an engaging, informative tour of the neighbourhood, with a narrator breaking down key benefits in a clear, dynamic way.
Educational content like this builds trust, offers real value and positions you as a credible expert — exactly what serious buyers are looking for.
Real estate can be complex, but Savills made it simple by blending animation with real-life footage to explain its new mapping tech.
If you’re selling a service rather than a physical property, animated videos are a great way to educate clients and showcase your value clearly and creatively.
Home Tours Switzerland
The Local Project
Stephanie McCarthy
Let’s look at how real estate brands are using real estate marketing tools like google analytics and target, high-intent Google ads to win the search game and drive real results.
This ad highlights property management services for vacation rentals, focusing on ease of visibility and reports for property owners.
When creating Google Ads for real estate, think about what your target audience struggles with and how your service or property solves that issue. Offering a solution builds trust and encourages action.
This ad emphasises luxury properties and their global reach, targeting high-net-worth individuals looking for exclusive listings.
When designing your Google Ads, ensure that the messaging resonates with the audience you’re targeting — whether they’re first-time homebuyers, investors or luxury buyers.
This ad takes a more interactive approach by promoting virtual tours of luxury properties. This is a perfect fit for the high-end target audience who may not want to visit in person but still want to experience the property.
By offering a digital tour, the ad creates an immersive experience that appeals to the modern, tech-savvy buyer. The ad positions Sotheby’s as a global brand capable of delivering a personalised real estate experience, wherever you are, reinforcing both convenience and luxury.
This ad promotes a residential project by showcasing spacious apartments at an affordable price.
It is targeting an audience who would prefer high-quality space within their budget. The ad includes a clear call to action with options to download a brochure, view prices and explore floor plans, ensuring the ad provides all the information needed to push the user further down the sales funnel.
Provident Housing, Goa properties and Vianaar
99 Acre and NoBroker
Rocco Forte Hotels
Now that I have given you some examples of how professionals in real estate are creating ads, let’s see how you can design an effective real estate ad yourself.
First step is to showcase the property’s best features with high-quality photos — whether it’s the exterior, interior or scenic views. 3d walkthroughs can provide an immersive experience, especially for long-distance consumers.
Highlight the unique features of your property, such as a spacious backyard or modern kitchen and mention the neighbourhood’s key offerings — schools, parks or transport links. These factors often make a big difference for potential buyers.
Keep your copy brief but engaging. Instead of just listing features, show how the property enhances the buyer’s lifestyle. Phrases like “Imagine waking up to panoramic views” help clients envision themselves in the space and make the ad successful.
Guide potential buyers with a clear CTA, like “Schedule your tour today!” or “Contact us for more details.” Add testimonials or positive reviews to build trust and provide social proof.
Ensure your ads are mobile-friendly, as most client search on their phones. Create urgency with phrases like “Limited time offer” or “Book now before it’s gone” to prompt quick action.
In a highly competitive market, it always comes down to how well you advertise yourself on different platforms. In this blog, we have covered immersive tours, scroll-stopping Facebook creatives, location-based billboards and much more!
The best real estate ads don’t just sell a property — they sell a dream, a lifestyle and a reason to take action. You don’t always need a massive budget to make an impact and drive results. What you need is creativity, consistency and a deep understanding of what your audience truly wants.
As we’ve seen across platforms, creativity and clarity go hand in hand — but what happens after someone shows interest is just as crucial. That’s where a real estate CRM comes in — not only to capture and organise leads but also to automate follow-ups, track every conversation and ensure no potential buyer falls through the cracks.
Let your ads do more than inform — let them inspire. Because in real estate, the right ad isn’t just marketing. It’s matchmaking. And your next perfect match could be one compelling campaign away.
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