Marketing is a big part of what makes or breaks real estate sales. Whether you’re a broker, builder or agent, you already know that listings don’t sell themselves. You could have the best property, but if the right people don’t see it at the right time, it just sits there — no calls, no visits, no deals.
And let’s face it, the market isn’t what it used to be. Buyers do their research online, compare ten options before calling and trust word-of-mouth more than your brochure. That means your job isn’t just to sell — it’s to show up in the right place, build trust quickly and make it easy for people to take the next step.
The good news? You don’t need to do it all. You just need to do the right things — in the right way. In this blog, we’ll walk you through 17 real estate marketing strategies for your real estate business that actually work in 2025. Not just fancy ideas, but simple, proven tactics that help you:
Real estate marketing is all about how you promote properties and get in front of serious buyers. It’s everything you do to make sure people see your listings, trust you enough to call, and feel confident enough to buy.
It includes online listings, ads, brochures, videos, social media posts, events and even WhatsApp messages. Whether you’re trying to sell a flat in Delhi or a plot in Lucknow, you need to get the right person to see the right property at the right time.
But here’s the thing — just putting your property on a portal isn’t marketing. Real estate marketing means planning how you attract, engage and convert leads into buyers.
Real estate marketing isn’t like selling clothes or gadgets. You’re not pushing a product people buy on impulse. You’re selling a high-stakes decision — often the biggest one someone will make in their life.
That means your marketing efforts need to do more than just “look good.” It has to build trust, show real value and make people feel confident about moving forward. And since buying property is deeply personal, people want to work with someone they can trust, not just someone who shows them houses.
Another thing that makes it different? Timing. A lead who doesn’t get a call back in 5 minutes could go straight to your competitor. A buyer who doesn’t see a follow-up after a site visit might lose interest or think you’re not serious. So real estate marketing plan isn’t just about grabbing attention — it’s about staying on top of things, following up fast and building relationships.
Finally, it’s hyper-local. What works in Mumbai might not work in Kanpur. You’re not just selling a home — you’re selling the area, the street, even the lifestyle. That’s why strong real estate marketing always focuses on location-specific content and targets local businesses.
In short, you’re selling trust, timing and territory — not just square feet.
So, what should you actually do to market your properties better? Hiring a real estate marketing agency could help, but they won’t understand your needs or business like you do. So below are 17 clear, practical strategies — from setting up the basics to closing deals faster — that work for real estate agents, brokers and builders across India.
Before you start spending on ads or boosting posts, it’s important to get the basics right. These are the things that make you look trustworthy, help you show up in local searches and make sure it attracts buyers that are serious about making a purchase.
If these aren’t in place, you’ll lose leads — no matter how good your property is. So start here.
When someone searches for your name or types “property dealer near me,” your Google Business Profile (GBP) is likely the first thing they’ll see. It’s free, and it shows your address, contact details, reviews, photos and even directions.
A strong profile can get you calls, WhatsApp messages, website visits and even walk-ins — without spending any money on ads.
To get the most out of your profile:
Many real estate agents set it up and forget it. But a well-maintained profile with fresh photos and reviews can bring in more leads than a paid ad.
Portals like 99acres, Magicbricks, Housing and NoBroker are where serious buyers go to search. You can’t afford to skip them.
But just property listing isn’t enough — you have to do it well. A blurry photo or half-filled listing pushes buyers away. On the other hand, a neat, complete and honest listing builds trust instantly.
Make sure your listings:
Update your listings regularly. Properties sell, prices change — if a lead calls about an old flat that’s already sold, they may not call again.
Most buyers search for something specific: “flats in Andheri East,” “plot for sale in Gomti Nagar,” or “builder floors in Sector 50 Noida.”
If you have a website, create separate landing pages for each area you serve. These pages help you show up in specific local searches and build trust as a local expert.
Each page should:
SEO isn’t just about following what Google says. At the end of the day, it’s about helping real people. If your content is useful and answers what buyers are actually searching for, Google will push it to the top results.
Before calling you, most buyers will check your reviews — and if they don’t find any, they’ll move on to someone who has them.
That’s why you need to actively collect reviews on your Google Business Profile. Don’t be shy — if you’ve done good work, ask for it.
How to get good reviews:
The more reviews you have, the more credible you look — and the more likely people are to trust you with their time and money.
This is your foundation. Once these four things are set up and working smoothly, you’re ready to generate real estate leads at scale.
Once your basics are in place, it’s time to reach more people. And for that, digital channels are the best way — especially if you want steady, quality leads without always relying on brokers or walk-ins.
Here are four real estate digital marketing strategies that help you reach serious buyers online, get more enquiries and stay top of mind.
Not every buyer is actively searching — some are just scrolling. That’s where Facebook and Instagram ads come in. You can show your listings to people based on their location, age, income or interests, and collect leads right inside the app.
At the same time, Google Ads help you reach people who are actively searching for property. If someone types “2 BHK flat in Thane” or “property near metro Noida,” your ad can show up right on top.
Here’s how to make the most of both:
For Facebook and Instagram lead ads:
For Google Ads:
Both platforms work well — one helps you create interest, the other captures active buyers. Use both smartly and you’ll have a steady pipeline of quality leads.
YouTube is the second-largest search engine in the world — and it’s not just for entertainment. Property walkthroughs, project launches and customer testimonials all work well here.
If you’re already posting videos, consider running YouTube lead form ads. These are video ads with a built-in form — just like Facebook lead ads.
Here’s how to make them work:
This works especially well for new launches and under-construction projects, where people are actively exploring options and want more details.
Sometimes, you don’t need leads right away. You just want people in your area to know you exist — so that when they do need a property, they think of you.
That’s where local awareness ads come in.
Use them when:
These ads don’t have to be complicated. A simple post with a few lines, a nice photo and your contact number is enough. Keep the targeting tight — within a few kilometres of your project or office.
Over time, this builds recall — so when a buyer is finally ready, your name comes to mind first.
Most people won’t call or book a visit the first time they see your ad. But that doesn’t mean they’re not interested.
With retargeting ads, you can stay in front of people who’ve visited your website, seen your listing or interacted with your WhatsApp or Instagram. It’s like a polite reminder saying, “Still looking? This might be right for you.”
How to set it up:
This works great for people who are already interested but haven’t made a move yet. And the best part? It costs less than cold ads, because you’re only showing it to people who already know you and are looking to buy/invest in properties.
Pro Tip: Want to improve your digital marketing strategy? Read our blog 31 Real Estate Marketing Tools to get hold of tools that really helps in improving your marketing efforts
Most people won’t buy from someone they don’t trust — especially when it comes to something as serious as real estate. And in today’s market, trust is built online before it’s built in person.
That’s where content comes in. Content helps you show up, stay in people’s minds and prove that you know what you’re talking about — without being pushy.
Here are four ways to use content to build trust and get more inbound leads in an online marketing strategy.
Photos are useful — but videos give people a better feel for the space. A short video walkthrough shows room size, layout, natural light and even how the space flows.
You don’t need fancy equipment — a phone with good stabilisation and a quiet environment is enough. Just keep it honest and steady.
Make sure to:
Upload it on WhatsApp, YouTube, Instagram and send it to leads directly. It builds more confidence than a brochure ever can.
Instagram isn’t just for influencers. It’s a great tool for builders, brokers and real estate agents — especially if you focus on a specific area or project.
Here’s what you can post:
Keep the content clear, useful and short. Use 5–10 local hashtags and always reply to comments or DMs — that’s where leads often start.
Remember, you’re not just selling homes. You’re selling the area, the vibe, the lifestyle. That’s why buyers often search things like “best area to live in Indore” or “flats near DPS Jaipur.”
You can create simple content that highlights:
This kind of content positions you as a local expert — and Google also rewards pages that talk about real locations in detail.
Email sounds old-school, but it works — especially if you send helpful, consistent content instead of just shouting “buy now.”
A weekly or fortnightly newsletter can include:
You can use email marketing tools like Mailchimp or Brevo to make it easy to set up and send. And it keeps you top of mind without spending on ads.
Pro tip: If you are struggling to manage content creation or any other aspect of your business, read our blog post Real Estate Management System to understand how a system can help streamline your current business operations.
Getting leads is only half the job — converting them is where most people struggle. You call once, send a message, and then… silence. Sometimes the lead was never serious. But other times, they simply weren’t followed up with properly.
Here are five simple ways to stay in touch, earn trust and convert more of your leads into buyers.
WhatsApp is where most of your conversations are already happening — so why not market there too?
You can use WhatsApp Status to:
It’s free and takes seconds to post. Just be consistent, and make sure your WhatsApp number is the same one buyers know you by.
Broadcast lists let you send messages to many leads at once — without creating a group. It looks like a personal message, but it saves you hours.
Use it to:
But don’t spam. Keep the message short, clear and honest. And only send to people who’ve saved your number — otherwise it won’t go through.
If someone can’t visit in person, don’t lose the lead. A video call or pre-recorded tour helps them see the property from anywhere.
Here’s how to offer it well:
Virtual tours work especially well for outstation buyers, NRIs or working couples who can’t take time off.
Open houses are not just for luxury properties. Even regular flats or new launches can benefit from them — especially if you invite the right people.
Here’s how to make them count:
This creates urgency, builds trust and brings serious buyers face-to-face in a low-pressure setting.
Sometimes the best leads come from people you’ve already worked with. A past client who was happy with you is more likely to refer a friend — but not always without asking.
Here’s how to build a referral system:
Referrals are low-cost, high-quality leads. And they work best when your service speaks for itself.
Even if you’re putting in the effort, a few small mistakes will not only cost you leads but also hinder your dream of making your business a real estate brand. The problem isn’t always that you are doing marketing the wrong way — sometimes it’s that it’s not working as well as it could.
Here are some common mistakes that real estate agents, brokers and even builders often make — and how to fix them.
Yes, portals like 99acres and Magicbricks bring in traffic — but if you only depend on them, you’re competing with hundreds of other listings. Your profile becomes “just another option.”
Fix it by:
You don’t have to stop using portals — just don’t rely on them alone.
Real estate leads rarely convert after one touch. Most of them need at least three to five follow-ups before they’re ready to buy or visit.
If you forget to call back or stop messaging after the first try, you’re handing them over to someone else.
Fix it by:
One flat, ten sites, copy-paste listing — sound familiar? This not only looks lazy, but also hurts trust. A buyer who sees the same post everywhere with no updates may think it’s fake or old.
Fix it by:
Most happy clients don’t leave a review unless you ask. And if you don’t have any, new buyers might assume you’ve never closed a deal.
Fix it by:
You run ads, send newsletters and post reels — but if you don’t track what’s working, you end up wasting time and money.
Fix it by:
Avoiding these mistakes alone can improve your results — even if you don’t change anything else.
Pro tip: While we’ve covered common mistakes, there are lesser-known yet impactful Real Estate Tips that can elevate your real estate sales process. These tips, often overlooked, can make a significant difference in your success.
Not every strategy in this list will work for everyone. A builder launching a township needs different tactics from a local broker selling a few resale flats. The key is to pick what fits your business — your goals, your budget and your audience.
Here’s how you can figure out what’s right for you.
If you’re new or don’t have much digital presence, focus on the basics first:
Once these are in place, you’ll start getting organic leads — and your digital ads will work better too.
Do you have someone to handle calls, WhatsApp and social media? If not, don’t run too many ads at once — you’ll end up losing leads.
Choose 1–2 channels you can manage well. For example:
It’s better to do less, but do it well.
Always ask yourself: “If I were the buyer, what would I want to see?”
The only way to know what works is to test it.
Try running two different ad styles or AB/B testing for the same property. Post at different times. Follow up with a few potential clients on WhatsApp and a few over the phone.
Then check:
Marketing is not one-size-fits-all. But once you understand what your buyers respond to, it gets much easier to scale.
Real estate marketing doesn’t have to be overwhelming. You don’t need to be on every platform or try every new trend. You just need a few simple things done right — a clear profile, useful content, consistent follow-ups and a way to track what’s working.
Start with the basics. Build trust. Show up where your buyers are. And most importantly, stay in touch. That’s how you go from getting leads to actually closing deals.
And if keeping track of all these calls, follow-ups, WhatsApp chats, leads from different platforms — is getting too messy, that’s where a CRM like Telecrm (India’s Best Real Estate CRM) can help. It puts all your leads, calls and messages in one place so you never miss a follow-up or lose a deal because of delay.
Go ahead and book a demo today of Telecrm to experience first-hand how it streamlines your real estate marketing efforts in just a few days.
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