8 Ultimate Sales Pitches for Edtech Companies

Whether you are dealing with students or schools, selling ed-tech products in India can be difficult. Especially if you are not working for big brands like Byjus. But it’s not impossible if you have the right tools and skills.

If you are a salesperson who belongs to an Edtech company, you may be wondering:

• What’s changed about the sales process in Edtech these days?
• How can I continue to sell after the global pandemic hit?
• How can I continue to support my existing companies?

With a large group of the target audience, generating leads might be a real issue. Schools and colleges want simple solutions, earlier they had textbooks that explain the concepts and have sequenced steps to learning. As textbooks depart the scene, educators are faced with the great challenges of digital learning objects and options.

There are some other challenges a salesperson faces:

• How to stand out in a highly competitive market?
• How can you keep up with the ever-changing tech industry?
• How to bridge the communication gap?
• How to build a killer go-to-market strategy?
• Partnering up with a relatively traditional industry.

All these could be hard to deal with, but, 

To uncover the biggest challenges you’ll be facing, continue to read this article. 

With the whole world suffering in the lockdown and embracing social distancing, Ed-Tech has widely come in front of people. Like in any sales in business, there is a defined sales process for Edtech companies that says:-

Ed-tech sales process

Prospecting:

Find schools, colleges, and educators that would benefit from your solution.

Qualifying:

Understanding the budget constraints and taking care of the needs of students. 

Demo:

Showing those involved prospects how your product/service will bring a real-time effect to your problem. 

Negotiation:

Bringing the solution at the right price for each prospect is required.

Close and onboarding:

Closing the sale with a promise to deliver effective results and turn the prospects into clients. 

In general, the Edtech sales process is long yet difficult, but the right skills will help you close more deals. 

With the right growth rate, any Ed-Tech startup in India can switch gears and move into the fast lane, whether that is becoming a billion-dollar business or being acquired by one, effective sales are the engine of that rapid growth.

To help yourself, you need to learn the perfect sales pitch script for edtech, which is indeed the best method to reach prospective customers, start a conversation and finally be able to convert them into paying customers.

Therefore, we are providing you with 8 sales pitch examples for Edtech companies. 

Here are 8 sales pitches for Ed-Tech Companies:-

1: Sales Pitch for Edtech: Establishing a connection

Hi {Mary}, I am {Rizul} on this side.

I am calling from {Akash} Institute.

First of all, my heartiest congratulations on completing your high school with 90% marks in the science stream, I saw your post on Linkedin. Hence I am calling you

Well, I can see that you would definitely benefit from our service, do you like me to give a detailed explanation

Perfect, so our institute collaborates with students who like to get a course in which all the subjects are taught by our experts.

Are you interested in getting a free trial or demo from our side?

We would love to have you on our list of accomplished members which includes x,y, and z benefits.
That’s great, we will connect again to discuss things further. I will email you all the details you need to know for right now. 

Let me know if you get stuck anywhere, would be happy to help you. 

Thank you for your time, have a great day ahead

The target audience for this pitch would be:

Any student who has just completed his/her higher studies and wants to get admitted in special streams like IIT/NEET etc. 

Why this sales pitch for edtech works well:

Through this pitch, students will be encouraged and it becomes easy for them to make decisions as a good brand name will automatically attract students to their course. 

3 lessons you can learn from this pitch:

• How to build confidence in your prospect.
• How to attract them to your course.
• Listen to their viewpoints.

#2: Research before calling.

Hi, am I talking to Mary?

Okay, hi Mary, I am Rizul calling from Unacademy.

Can we talk for some time?

Great!, as I got to know you are preparing for government exams, especially in Banking. 

Can I ask you one thing?

Why do you want to go for a government job when you have your degree in B.Tech, you can easily get an IT job and make a career in it!

Okay great, well we are here for you. If you are interested, can I give you a brief introduction to our course?

Amazing, so do you have any prior knowledge in this field?

Well, that’s great, we conduct regular classes for every subject, which are scheduled in a week. And on weekends, we conduct tests to let you know where you are standing now and how and in which subject you need improvement.

Our course is valid for a lifetime until you get your desired job.

It would be great if we had you on our course, also you can pay in easy instalments.

Okay, I will share all the details on WhatsApp soon, and then you can decide.

Thank you.

Have a great day ahead.

The target audience for this sales pitch for Edtech would be:

This script is well suited for the audience who wants to pursue government jobs and aspirants who want to make a career in the public sector. 

Why this pitch works well:

It would create enthusiasm among the aspirants and help them gain more clear and concise knowledge to attract your prospects and then turn them into your students. 

3 lessons you can learn from this pitch are:

• Make them clear about your course details. 
• Help them understand what their requirements are. 
• Make sure they are well interested.

#3: Speaking the prospect’s language

Hey Mary, how are you?

Good, I got to know that we both are from Punjab, so should I speak in Punjabi or English?

Okay, that’s amazing that you have now settled in Pune.

Can I know what you do there?

Ohh, cool, so you are pursuing your MBA in Finance. 

Well, through our research, we found out that you are looking for some courses which are involved in financial skills. 

So you want to learn them and get first-hand experience before your college ends. 

That’s lovely, for your kind information, we provide such courses at a very minimal rate, and our experts are updating the course this year to help students learn better in a short time. 

Do you want me to give a detailed explanation about our course?

Okay, so I will email you about the course details, also, if you enroll within this week, you will get a discounted offer of 25% off on the occasion of rakhi.

Great, I will be looking forward to hearing from you. 

Thank you.

The target audience for this pitch would be:

This pitch would be well suited for an audience like students who are pursuing their degree and want to learn and upskill themselves according to their needs. 

Why this sales pitch for edtech works well:

Students will get attracted when they are comfortable in completing their degree side by side and also learn new skills which are required in the job. Therefore, this pitch will make them interested in enrolling in your course. 

3 lessons you can learn from this pitch:

• Provide them with the benefits of pursuing your course. 
• Help them make comfortable decisions. 
• Give the assurance they most needed at that time. 

Also Read: 15 Things Your B2B Sales Pitch Must Have According To Experts

4: Cold calling script that uses referrals:

Hey Mary, How have you been?

I am Rizul from Edtech company. I had a word with James, who is your friend and my colleague.

He told me that you are looking for a course to upskill yourself with digital marketing skills. 

As our company itself is a digital marketing-based company, along with the jobs, we also provide training to the desired candidates who want to learn and gain first-hand experience in this field. 

Therefore, we are the best for you to help yourself learn the new skills and trends which will help you throughout the roadmap. 

We have a team of experts who update themselves regularly and also help our students in learning. 

Also, once the training is completed, we provide job opportunities in our company itself so that there is no need to go outside and search for jobs. 

Sure, I will be sending you all the details in your email. 

Let me know if you have any doubts. 

Thank you for your time.

The target audience for this would be:

The audience would be those who want to learn and upskill themselves in digital marketing courses but you can use it for other courses as well. 

Why this pitch works well:

This pitch is clear and concise about a particular course, hence making your prospects not confused but comfortable and attracting them towards your course, fulfilling their requirements.

3 lessons you can learn from this sales pitch for edtech:

• Short and clear pitch. 
• Reference is important and valid.
• Attract them with job offers lately.

5: Probing the prospect’s pain points.

Hey Mary! How are you doing?

Great, I am doing good too. 

Actually, I saw your profile on LinkedIn and then I got to know that you are looking for a course to develop soft skills. 

May I know what is the reason behind it, what are the challenges you are facing?

Oh okay, so you are an underconfident person and lacking in communication skills. That’s why you are not able to clear any interviews in the past 6 months.

Would you like me to introduce our soft skills course?

Great, so basically we have courses from basic to advanced, according to the needs of a candidate. 

Also, we provide practical training by conducting mock interviews so that students can learn and assume what would be the actual situation. 

And we also groom the personality of a candidate, including everything.

Can I give you more details?

Sure, I will send everything on WhatsApp in some time. 

Thank you for your time.

The target audience for this pitch would be:

This pitch is highly recommended to salespeople who want to sell their soft skills course. This course can help to develop their personality and get ready for jobs. 

Why this sales pitch for edtech works well:

This pitch holds the pain points of your prospects and hence you can easily attract them by providing a proper solution to their problem. 

3 lessons you can learn from this pitch:

• Know their pain points. 
• Give a solution to their problem. 
• Give a detailed explanation to convince them. 

#6: Offering a benefit

Hi Mary, I am Rizul. 

I am calling from a TeleCRM company which is popular in publishing different articles on sales, education and many more. 

I saw a post of yours on LinkedIn wherein you were asking about sales tips and tricks. 

Well, our company not only provides a published article but also provides training on how to sell like a pro. 

Along with this, we also provide learning materials with hands-on practice to give you real experience.

Would you like to know more about this offer?

Okay great, so basically we provide our members a 3-month training wherein you will be learning about selling techniques, helping you build your brand and sell like an expert.

Oh, that’s great. You have knowledge but you need to practise it on a daily basis and we will help you with that. 

I will provide you with the course fee structure and other necessary details via email. 

Till then, if you have any questions, feel free to ask me. 

Thank you.

The target audience for this pitch would be:

The audience would be those who can benefit from your course along with practical experience, therefore reach out to people who are actively looking for such courses and certifications and attract them with your products/services. 

Why this sales pitch for edtech works well:

If you provide a solution along with other benefits, a prospect will attract your service, hence, focus on offering beneficial services to them. 

3 lessons you can learn from this pitch:

• Ask about their problem. 
• Provide them with a solution. 
• Offer a beneficial service to them.

#7: Establishing trust

Hey Mary! How are you today?

Oh great, I am good too. 

Well, I wanted to connect with you today because our sales team is providing some amazing offers for content writers like you. 

As you are a content writer, I would like to inform you that the current technologies you are using have been out of use in the market. 

Our sales team has now started reaching out to people involved in writing, helping them understand and use new technologies which make writing easier.

Would you like to hear more about this offer?

Okay great, so this is a 3 week program wherein they will be proving every detail related to how you can write better and efficiently and sell your writing like a pro. 

I will give you the rest of the details via email if you are comfortable, you can go through it. 

Thank you for your time, feel free to contact me in any case.

The target audience for this pitch would be:

As it is basically about learning online different skill sets, including content writing, therefore, reach out to more content writers through different platforms.

Why this sales pitch for edtech works well:

This pitch will help salespeople understand more and build trust between prospects and them. Hence, tell them about their problem which they might not be aware of, and later provide a solution to them for the same problem. 

3 lessons you can learn from this pitch:

• Establish trust between both parties.
• Build a strong relationship to continue the conversation.
• Ask for their approval first. 

#8: Raising Curiosity

Hey Mary! How are you doing?

I am calling from the TeleCRM company. Well, I have just called you to inform you that our company has just launched a feature of “how to work as a freelancer?” in just 5 workshops. 

I wanted you to know first because I got to know that you have mentioned this feature in passing. 

Therefore, this will help you learn to do freelancing and help you grow in your field, 

We will be sharing some quick tips and methods which will help you build your personal brand and also help you get clients with the right pitch. 

I hope you find something meaningful in this. 

That’s amazing, would you like to know more about this feature?

Okay, I will send you more details about how you can join this course and get yourself freedom. 

Thank you for your time. 

Have a great day ahead.

The target audience for this pitch would be:

The audience who wants to learn freelancing in their field is the perfect pitch for the salespeople to use. Target the people who are more into online business and want to work as freelancing. 

Why this sales pitch for edtech works well:

Easing everyone’s business and helping them build a personal brand will create curiosity among them and will attract more prospects. This pitch will make them keen to know more about developing their business.

3 lessons you can learn from this pitch:

• Make them eager to know more about your course. 
• Help them understand their problem.
• Provide the exact solution to their problems and build trust.

Conclusion

There is a different pitch for different case studies. Therefore, using these pitches from the start will help you make sales, and later you can iterate to create your perfect pitch. When you know the pain points of your prospects, it becomes easy for you to press that and then provide the solution along with this.

While you go through this article, you will get many new ideas to pitch according to your needs. These kinds of education sales pitches will eventually help you to close more deals and grow your business.

Thank you for reading this article, I hope you learned something valuable from this article. Apply these pitches in your next calls and get things done easily. Follow TeleCRM for more such articles